At the very beginning he gave a very important piece of advice: don't limit yourself with a computer. Never feel like you are limited in design--utilize everything you have and then use it in a way that no one ever thought possible. So go out there and surprise yourself with what you can dream up! Speaking of limitations, Ismael made it clear to us that we do not have to be limited by language "barriers" when it comes to design. Art communicates! So educate yourself in the art of visual language--a language that can communicate ideas to any audience.
After a very short presentation, he forced us to continue his presentation with questions from the audience. Eventually everyone understood that unless we kept asking questions, the presentation would be over. From the questions asked there were a some very strong points:
- Clients. Learn to listen to your clients. They know what they need, not what they want.
- Be excited (to graduate)! As students we are closer to what is new and fresh--something that more seasoned designers are looking for. Internship as much as possible!
- Learn a lot of the rules of business (and then break them). Get into the nitty gritty of business such as getting a line of credit, money management, etc.
- When joining forces with another designer, always pick someone who is smarter and knows more than you (FIRM believer).
