"This is a Who."
"This is a Who?"
"A Who."
"Oh, a Who!"
Wow, what a fun game this was! It was about learning to FOCUS--some succeeded, some failed.
It took FOREVER to do though, and we never did finish it! It was funny though and I think we all had a good time.
We also went over creative briefs of different companies (extremely helpful) and the next class meeting turned in ours in along with our 3 poster ideas.
CREATIVE BRIEF
California State University Los Angeles
CSULA Poster: Graphic Design
Jessica Vance
Goals: To convince graphic design students that CSULA can further their education.
To reach out to those students interested in art who are not yet sure what they want
their focus to be.
Target Audience: High School Students to College Students (men and women)
Ages 17 – 25
Attributes: Outgoing, social, live in California, foreign students looking to move to Los Angeles, curious, aware of current events (news, trends, etc.), possesses a need to further their education, looking for a college nearby,
Medium: Poster (words and images)
Print
Tone: Exciting/ energized/ professional/ inviting/ surprising/ clever/ colorful/ informative/ smart/ playful
The Message: CSULA has an astounding graphic design program.
Avoid: Cost of admission/ over-explaining
Should Include: The words “Graphic Design” and Cal State LA (In text and as logo)
Classes Offered at CSULA: Graphic Communication Design/ Photography/ Lettering & Typography/ Advance Color/ Video for Artists/ Graphic Design/ Computer Graphic Animation/ Computer Graphics/ Illustration/ Business Practices/ Photo Manipulations/ Digital Image Processing/ Photo Studio Practices.
Competition: Art Center ($$$), Job vs. College, UCLA
The passing game exercise showed how hard it was for most people to keep their focus. For not paying attention for even just a second would mess up the flow and cause the chain to break. It was very good for honing our concentration.
ReplyDeleteJessica,
ReplyDeleteI'd like to ask If you would keep this blog online? It would be a helpful resource to future sections of Concept Development. At least thru the end of Spring, 2010.
Thanks,
Jimmy